"Intelligent newspaper" with "MyCover"
نویسنده
چکیده
In this presentation are explained, the reasons (increase the users subscribed to a newspaper), the definition of the road to be followed (personalisation of content), the means to achieve this with a print newspaper (use of PDFs on the Web), the technical processes involved (documentary, relational and PDF repository data bases), and the important marketing data obtained along the lines of “marketing-driven journalism”.
منابع مشابه
Thematic Progression in the Rhetorical Sections of an Online Iraqi English Newspaper
Abstract Thematic development refers to the way theme and rheme in the clause are developed. The theory of rhetorical structure can be defined as the strategies that follow specific ways to make writing more persuasive. The present study aimed to examine how Iraqi writers maintain cohesion in the text by analyzing the patterns of thematic progression in various rhetorical sections in an online ...
متن کاملDiscoursal Analysis of Rhetorical Structure of an Online Iraqi English Newspaper
Abstract Rhetorical structure is helpful in improving how the writers maintain cohesion in their writings. This study examines how the Iraqi writers maintain cohesion in the text by analyzing the various rhetorical moves in Azzaman, an online Iraqi newspaper. To this purpose, twelve opinion articles from Azzaman Iraqi newspaper, published from January 2013 to June 2013 were analyzed. The findin...
متن کاملInterpersonal Metadiscourse in Newspaper Editorials
The power of media lies in its persuasive function, which gives media a potential to maneuver on the mind of audience (van Dijk 1996). This potential is realized via different linguistic resources, one important group of which is metadiscoursal resources. The major aim of this study was to explore how and in what distribution these resources are employed by writers with different cultural backg...
متن کاملReflection of Knowledge and Information Science’s News in the Press: A Case Study of Iran Newspaper
Background and Aim: The present study aims to explore the coverage and reflection of Knowledge and Information Science news in the Iranian press. Iran Newspaper which is one of the main public newspapers in the country has been selected as the case for this study. Method: This study used content analysis as its research methodology and adopted an inductive approach in data analysis. All the pag...
متن کاملVIPAR: Advanced Information Agents discovering knowledge in an open and changing environment
Given the rapid evolution of information technology, most people on a daily basis are confronted by more information than they can reasonably process. The challenge to organize, classify and comprehend immense amounts of information is vitally important to the scientific, business, and defense/security communities (particularly when projecting the future evolution of information technology). Fo...
متن کامل